This was for a SPEED HD Intro Promo to encourage everyone to make sure they get SPEED in HD. I wanted to create a juxtaposition between the scale of HD and the detail that can be presented. However the project changed direction and turned into an element that would be used for a branding ID and to go on the front end of their media for distribution

The clients happy...
FINAL LOOK: The clients happy...

Under the new direction
First Look: Under the new direction

under the new direction
Second Look: under the new direction

under the new direction
Third Look: under the new direction

under the new direction
Fourth Look: under the new direction

under the old direction
frame 1: under the old direction

under the old direction
frame 2: under the old direction

under the old direction
frame 3: under the old direction

under the old direction
frame 4: under the old direction

under the old direction
all: under the old direction